Tuesday, May 17, 2011

How to Get a Really Good Education

Frameworks! In a marketing course, you get the best education through a "marketing framework"...

And here is the behavioural economist Dan Ariely explaining how his MIT MBA students pressured him for half a semester to force him to give up the secret of frameworks for their marketing course:



This insight that frameworks are the key to a really good education reminds me of the scene in the film The Graduate where Dustin Hoffman gets the inside scoop on post-graduation employment:



I find it funny that people want to reduce complexities down to a single word or a "framework". Sure, as an educational crutch it is OK to simplify, but at the same time you have to remember that you are using a simplification.

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