Sunday, May 22, 2011

Dan Ariely Talks About his Book

Here is material from Chapter 0 from Dan Ariely's book The Upside of Irrationality. Here he talks about the trick of "reward substitution" to fool ourselves into doing the right thing even if we don't like it and are tempted with short term fun stuff:

And here is another version of the same story but with more details:

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