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Sadly, if Noam Galai was a big corporation like McDonalds, he would be suing the pants off everybody for illegally using his photography. But the little guy can't use the legal system to enforce "property rights". The property rights laws are a tool for big corporations to control us, not us to control the big corporations.
How to sum this situation up? As pointed out by Anatole France:
"The law, in its majestic equality, forbids the rich and the poor alike to sleep under bridges, to beg in the streets, and to steal bread."
Yes, the little people have rights, the same rights as the big corporations, except that the little people don't have the money to make their rights "stick".