Wednesday, March 31, 2010

Rushkoff Lecture

I'm reading Douglas Rushkoff's book Life, Inc.. It is a fascinating book with lots of interesting ideas, but my prejudice is that he is a snake oil salesman. He preaches to much. He has too many solutions and not enough angst for my taste. Here's a taste of the kind of "message" he brings:



I generally distrust people "with answers". And I don't buy his "if you are not one of the programmers you will be programmed" warning. Any technology has specialists. The early humans sat around the fire. Not all made the new-fangled bows & arrows. Nope. That was a specialist job. While some hunted, so specialized in the skill of making tools. The dream that we are all generalists and will feed ourselves autonomously is silly. We are a social species with many -- and increasing -- interconnections. That is our strength.

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