Friday, May 1, 2009

What's in a Name

Steven Levitt's research included the effects of a name on economic success. You'll have to read his book Freakonomics for the answer. But here's something from his blog to whet your appetite:
We wrote in Freakonomics about two brothers named Winner and Loser. Winner became a lifetime criminal; Loser a detective in the NYPD.

...

Now, from the Milwaukee Journal-Sentinel, we have the story of three sisters: Kimberly, Robin, and Marijuana Pepsi Jackson. Just like Loser before her, Marijuana Pepsi has made something of her life, earning a master’s degree in education.

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