Intriguing Thoughts

I ran across this posting by Douglas Rushkoff on Boing Boing. I find it interesting. There are elements that sound true to me. As always I'm not willing to completely swallow this line of thought hook, line, and sinker but I'll let it rattle around my brain for a while. It is worth thinking about:

The current situation resembles the managed capitalism of Mussolini's Italy, in particular. It shares a common intellectual heritage (in disappointed progressives who wanted to order society on a scientific understanding of human nature), the same political alliance (the collaboration of the state and the corporate sector), and some of the same techniques for securing consent (through public relations and propaganda). Above all, it shares with fascism the same deep suspicion of free humans.

And, as with any absolutist narrative, calling attention to the inherent injustice and destructiveness of the system is understood as an attempt to undermine our collective welfare. The whistleblower is worse than just a spoilsport; he is an enemy of the people.

Unlike Europe's fascist dictatorships, this state of affairs came about rather bloodlessly--at least on the domestic front. Indeed, the real lesson of the twentieth century is that the battle for total social control would be waged and won not through war and overt repression, but through culture and commerce. Instead of depending on a paternal dictator or nationalist ideology, today's system of control depends on a society fastidiously cultivated to see the corporation and its logic as central to its welfare, value, and very identity.

That's why it's no longer Big Brother who should frighten us-- however much corporate lobbies still seek to vilify anything to do with government beyond their own bailouts. Sure, democracy may be the quaint artifact of an earlier era, but what has taken its place? Suspension of habeas corpus, surveillance of citizens, and the occasional repression of voting notwithstanding, this mess is not the fault of a particular administration or political party, but of a culture, economy, and belief system that places market priorities above life itself. It's not the fault of a government or a corporation, the news media or the entertainment industry, but the merging of all these entities into a single, highly centralized authority with the ability to write laws, issue money, and promote its expansion into our world.

Then, in a last cynical surrender to the logic of corporatism, we assume the posture and behaviors of corporations in the hope of restoring our lost agency and security. But the vehicles to which we gain access in this way are always just retail facsimiles of the real ones. Instead of becoming true landowners we become mortgage holders. Instead of guiding corporate activity we become shareholders. Instead of directing the shape of public discourse we pay to blog. We can't compete against corporations on a playing field that was created for their benefit alone.

This is the landscape of corporatism: a world not merely dominated by corporations, but one inhabited by people who have internalized corporate values as our own. And even now that corporations appear to be waning in their power, they are dragging us down with them; we seem utterly incapable of lifting ourselves out of their de- pression.

We need to understand how this happened--how we came to live for and through a business scheme. We must recount the story of how life itself became corporatized, and figure out what --if anything-- we are to do about it.

While we will find characters to blame for one thing or another, most of corporatism's architects have long since left the building-- and even they were usually acting with only their immediate, short-term profits in mind. Our object instead should be to understand the process by which we were disconnected from the real world and why we remain disconnected from it. This is our best hope of regaining some relationship with terra firma again. Like recovering cult victims, we have less to gain from blaming our seducers than from understanding our own participation in building and maintaining a corporatist society. Only then can we begin dismantling and replacing it with something more livable and sustainable.

More on Douglas Rushkoff here.