Here's an article in the New Yorker by George Packer that spells out how the new right wing majority arose in the 1970s to be dominant under Reagan and is now dying under the failures of Bush. It is a very good read and very insightful. At the least it simply names the key players and gives you themes and plots around which to understand how this movement has grown and changed over time. At best it "explains it all". For me it lies between the two and falls closer to the the latter than the former:
Nixon and Buchanan ... adopted an undercover strategy for building a Republican majority, working to create the impression that there were two Americas: the quiet, ordinary, patriotic, religious, law-abiding Many, and the noisy, élitist, amoral, disorderly, condescending Few. ...
Polarization is the theme of Rick Perlstein’s new narrative history “Nixonland” (Scribners), which covers the years between two electoral landslides: Barry Goldwater’s defeat in 1964 and George McGovern’s in 1972. During that time, Nixon figured out that he could succeed politically “by using the angers, anxieties, and resentments produced by the cultural chaos of the 1960s,” which were also his own. ...
In retrospect, the Reagan Presidency was the high-water mark of conservatism. “In some respects, the conservative movement was a victim of success,” Wilentz concludes. “With the Soviet Union dissolved, inflation reduced to virtually negligible levels, and the top tax rate cut to nearly half of what it was in 1980, all of Ronald Reagan’s major stated goals when he took office had been achieved, leaving perplexed and fractious conservatives to fight over where they might now lead the country.” Wilentz omits one important failure. ... He had succeeded in lowering taxes, raising morale, increasing defense spending, and facing down the Soviet Union; but he had failed to limit the size of government, which, besides anti-Communism, was the abiding passion of Reagan’s political career and of the conservative movement.
After Reagan and the end of the Cold War, conservatism lost the ties that had bound together its disparate factions—libertarians, evangelicals, neoconservatives, Wall Street, working-class traditionalists. Without the Gipper and the Evil Empire, what was the organizing principle? ...In its final year, the Bush Administration is seen by many conservatives (along with seventy per cent of Americans) to be a failure. Among true believers, there are two explanations of why this happened and what it portends. One is the purist version: Bush expanded the size of government and created huge deficits; allowed Republicans in Congress to fatten lobbyists and stuff budgets full of earmarks; tried to foist democracy on a Muslim country; failed to secure the border; and thus won the justified wrath of the American people.
The second version—call it reformist—is more painful, because it’s based on the recognition that, though Bush’s fatal incompetence and Rove’s shortsighted tactics hastened the conservative movement’s demise, they didn’t cause it. In this view, conservatism has a more serious problem than self-betrayal: a doctrinaire failure to adapt to new circumstances, new problems.
... Democrats still can’t win the Presidency without the working-class Americans who remain the swing vote and, this year, are up for grabs more than ever. Hillary Clinton has denied Obama a lock on the nomination by securing large majorities of swing voters, beginning in New Hampshire and culminating last week in West Virginia. It took the Obama campaign months to realize that a 2008 version of the McGovern coalition will barely be sufficient to win the nomination, let alone the general election. The question is how Obama can do better with the crucial slice of the electorate that he hasn’t been able to capture. Recently, he has gone from bowling in Pennsylvania and drinking Bud in Indiana to talking about his single mother, his wife’s working-class roots, and his ardent patriotism on the night of his victory in North Carolina. But the problem can’t be solved by symbols or rhetoric: for a forty-six-year-old black man in an expensive suit, with a Harvard law degree and a strange name, to walk into V.F.W. halls and retirement homes and say, “I’m one of you,” seems both improbable and disingenuous.
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